The Dark Knight poster and the Inception poster are both very similar in their layout. This is because both the films have the same director and are using the same marketing styles and techniques. In both posters the majority of the layout is taken up by buildings which dominate the skyline and the poster, also in he Dark Knight poster the character known as 'the joker' has his back turned the Inception poster follows suite and Leonardo Dicaprio also has his back turned. Both the characters are also holding things in their right hands, the joker is holding a knife and the character played by Leonardo Dicaprio a gun, these are both weapons signifying that their charcters are either violent during the film or are the villains. Both poster also are brightest in the centre and as you move further out from the centre it appears to get darker. These two posters being the same is an example of intertextuality.
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